• Mourad Alaa, hailing from the bustling city of Cairo, is the innovative and dynamic writer behind the impactful documentation and creative campaigns in the tech and advertising sectors. With a talent for turning complex technical details into clear, engaging content, Mourad began his journey by simplifying intricate concepts for his peers in university. Today, he’s known in the industry as the "Maestro of Clarity," transforming the technical into the accessible with his unique blend of expertise and creativity.
  

• In my journey through technical writing and creative communication, I've always been drawn to the challenge of making complex concepts accessible and engaging. I firmly believe that clarity exists in the smallest details, and I thrive on bringing that to a wide audience. Drawing from my diverse experiences and innovative mindset, I aim to create content that resonates with both technical experts and everyday users. For me, writing isn't just about conveying information; it's a way to bridge gaps, simplify the intricate, and present it all with a touch of creativity and precision.
  

Growing up amidst the tech-savvy streets of Cairo, Mourad was always immersed in the world of computers and innovation. His father, a former IBM employee who later opened his own computer hardware store, and his mother, who also worked at IBM before founding a subsidiary focused on translating technical documentation, painted his world with technology and precision. Family discussions often turned into impromptu tech lessons, and visits to his father's store became a norm. By the age of 7, Mourad knew how to build a computer from scratch, a hint of the expertise he'd develop.

• These formative years instilled in Mourad a deep appreciation for the intricacies of technology and a passion for helping people understand complex systems and concepts.
  

Holy Family School, Jesuit

Mathematics Major

2000 - 2013

Mastered writing content in arabic, english and french.

High School Grade: 92.5%

London South Bank University, BUE

Faculty of Science, Major Computer Sciences

2013 - 2018

Second Class Honours

Graduation Project Grade: B

Epic 2016

Social Media Specialist: Managed social media presences, monitored data and trends, and proudced creative social media posts.

Copywriter: Translated marketing objectives into compelling content and crafted scripts for social media and TV.

Creative Strategist: Provided marketing solutions with creative concepts and ensured timely execution for Ghabour Automotives and Juhaynaa Corporate.

IBM 2019

Marketing Automation Specialist: Supported Expansion Marketing in MEA, specified campaign designs, and retired campaigns when needed.

Analytics Specialist: Handled campaign planning, optimization, and data-driven insights to meet revenue targets and improve client experience.

eAswaaq 2021

Content Writer: Produced error-free content for national government initiatives and managed multiple projects.

Advansys 2022

Technical Writer: Converted complex services into easy-to-understand language and created website content.

MARKETKING 2023

Head of Copywriting: Led a team to deliver outstanding content, significantly impacting the agency through creativity and dedication.

Damen 2024

Technical Writing Consultant: Simplified complex services for diverse audiences.

Collaborated on software and system documentation.

Seye Oloruntoba

Enterprise and Commercial Marketing Leader - Middle East and Africa @IBM

“Thank you for the time and dedication you have put into the Expansion Marketing projects focused on MEA Commerical in the last 7 months.

I sincerely appreciate all your eforts, feedback and contribution to our overall success.

I wish you best of luck as you move on to a new team and role.

Thanks.”

Mahmoud Ali

Performance Digital marketing DIRECTOR @MarketKing

I highly recommend Mourad as a Content Creation Head. His leadership and contributions at Marketking have been exceptional. Mourad's creativity, dedication, and ability to deliver outstanding content have made a significant impact on our agency. He consistently exceeded expectations and led his team to achieve remarkable results. Any business owner or agency would be fortunate to have Mourad on their team.

Ahmed Al-Badawy

Serial Entrepreneur

CEO & Managing director @Marketking

"من لا يشكر الناس لا يشكر الله"

ان تترك مكان عملك لتنتقل لفرصة افضل لك فهذا امر جيد .. اما ان تترك بصمة لا تنسى في مكان عملك فهذا فضل عظيم!

"امس كان آخر يوم لزميلي و اخي العزيز "مراد علاء" في MarketKing .. "مراد" مدير كتابة المحتوى الإبداعي الذي كان له اثر كبير في تطوير الشركة..

شكرا "مراد" على كل ما قدمته و حتماً سنلتقي في محطة قادمة نتعلم منها الكثير من بعض كما تعودنا!

Clients Served

Technical Writing